Opportunity Information: Apply for 72066921RFA00002
USAID/Liberia issued a Notice of Funding Opportunity (NOFO) titled "Media Activity, Liberia" (Funding Opportunity Number 72066921RFA00002) to support a wide-ranging media development program in Liberia. The agency planned to make a single award in the form of a cooperative agreement, meaning USAID would expect to remain actively involved in guiding and collaborating on implementation rather than simply providing a hands-off grant. The activity was designed as a five-year effort (60 months) with an anticipated total value of about $11.8 million, and an award ceiling listed at $11.5 million, with one expected award. The opportunity was posted by USAID-Monrovia under CFDA 98.001, categorized as discretionary funding, and it was broadly open to applicants (unrestricted eligibility) as long as they met any additional eligibility details described in the full NOFO.
The central purpose of the activity is to strengthen Liberia's media sector so it can better serve the public interest, improve the flow of credible information, and support more open civic engagement. USAID made clear that the sample activities and outcomes described in the NOFO were illustrative rather than prescriptive. In other words, applicants were not expected to simply copy a template. Instead, USAID encouraged proposals that are innovative, realistic, and tailored to Liberian realities, suggesting flexibility in program design as long as it advances the intended results.
The NOFO lays out four core objectives that define what success should look like. First, it aims to enhance the capacity of Liberian media to produce information that is reliable, relevant, and accurate. This objective points toward strengthening journalism skills and professional standards, improving editorial processes, and reinforcing practices that reduce misinformation and increase public trust. Second, it seeks to improve the media's ability to function as a conduit between citizens and government. Practically, that means supporting media platforms and programming that help communities raise concerns, understand public policies, and engage with officials, while also giving government actors channels to communicate with the public in ways that can be questioned, verified, and discussed rather than simply broadcast.
Third, the activity targets the organizational and financial sustainability of community radio stations. Community radio is often the most accessible medium in many parts of Liberia, so improving station management, governance, revenue strategies, and operational resilience is a key part of keeping local information ecosystems alive beyond donor funding. This focus implies attention not only to content, but also to back-office systems, business planning, equipment upkeep, compliance, and the basic management capacity needed for stations to survive and remain independent over time. Fourth, the NOFO emphasizes strengthening the enabling environment for freer media. This objective is about the broader conditions that allow journalism to operate without undue pressure or restrictions, including norms, protections, and stakeholder relationships that contribute to media freedom and a healthier information space.
Administratively, the opportunity was created on May 7, 2021, with an original closing date of June 9, 2021. Overall, the grant opportunity describes a sizable, multi-year USAID partnership intended to improve both the quality of journalism and the systems around it, with special attention to community radio, public accountability, and the broader conditions that allow independent media to function effectively in Liberia.Apply for 72066921RFA00002
- The Agency for International Development, Liberia USAID-Monrovia in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Media Activity, Liberia" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001.
- This funding opportunity was created on May 07, 2021.
- Applicants must submit their applications by Jun 09, 2021. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $11,500,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled Additional Information on Eligibility.
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